Rebranding the logo for the Tulsa Performing Arts Center (TPAC) offered an exciting opportunity to reflect the center’s rich history while embracing its vibrant future. The successful rebrand modernized the existing design to resonate with diverse audiences, capturing the spirit of the performing arts and the city’s cultural evolution. The new logo symbolizes creativity, inclusivity, and innovation, incorporating visual elements that reflect the architectural beauty of the venue and the dynamic performances it hosts. This fresh identity reinforced the TPAC's role as a hub for artistic expression in Tulsa, inspiring both locals and visitors alike while emphasizing their mission of “Arts. Elevated.”